PARTNERSHIP GUIDES
Make a better-informed sponsorship decision.
Practical questions for brands considering support for independent, host-led entertainment. Explore the format, assess the fit, and define what a worthwhile partnership needs.
Meet WE’LL SHOW YOU and discuss sponsorshipChoosing a partnership
How to Sponsor an Independent Unscripted Series
A practical guide for brands considering an independent show sponsorship: evaluate the format, define the scope, check distribution, and plan measurement.
Read the guideWhat Brands Should Look for in a Host-Led Entertainment Partnership
Assess a host-led show through its tone, storytelling, subject matter, and audience evidence before deciding whether a production partnership fits your brand.
Read the guideSponsoring One Episode or a Series: A Brand Planning Guide
Compare the planning questions behind a single-episode sponsorship and a broader series partnership, including fit, timing, dependencies, and reporting.
Read the guideHow Brands Can Evaluate a Show’s Pilot Before Funding Production
Use a structured pilot review to assess an independent show’s storytelling, production readiness, brand fit, and open questions before discussing funding.
Read the guideIndustry fit
Content Sponsorship Opportunities for Automotive and Mobility Brands
Explore how automotive and mobility brands can assess an entertainment partnership, using subject relevance, production evidence, and clear campaign objectives.
Read the guideEntertainment Partnerships for Outdoor and Workwear Brands
A practical approach to evaluating show sponsorships for outdoor and workwear brands, from credible subject connections to content rights and production fit.
Read the guideFarm-Based Storytelling: A Sponsorship Guide for Food and Agriculture Brands
Evaluate farm-based entertainment as a potential brand partnership, with clear distinctions between production support, factual claims, and audience evidence.
Read the guideExperience-Led Content Partnerships for Leisure and Attraction Brands
Learn how leisure and attraction brands can evaluate an experience-led show partnership through story fit, permissions, audience context, and useful objectives.
Read the guideThe show
Inside WE’LL SHOW YOU: The Format, the Host, and Brand Partnership Fit
Get to know WE’LL SHOW YOU, a host-led series exploring unfamiliar professions and closed worlds, and the questions behind a suitable production partnership.
Read the guideThe WE’LL SHOW YOU Karting Episode: A Production Example for Prospective Sponsors
Use the completed WE’LL SHOW YOU karting episode to assess the show’s format, host, storytelling, and relevance to a potential production partnership.
Read the guideThe WE’LL SHOW YOU Farm Episode: A Storytelling Example for Brand Partners
Review the completed WE’LL SHOW YOU farm episode as an example of the format, and assess its relevance to a thoughtful production partnership.
Read the guideQuestions to Ask Before Sponsoring WE’LL SHOW YOU
Bring the right questions to a WE’LL SHOW YOU sponsorship discussion: production status, brand fit, audience evidence, deliverables, rights, and reporting.
Read the guideScope and safeguards
What a Video Series Sponsorship Proposal Should Include
A brand-side checklist for assessing a video series sponsorship proposal: objective, production scope, deliverables, rights, schedule, budget, and reporting.
Read the guideSponsorship Deliverables: Questions About Clips, Channels, and Usage Rights
Clarify what a content partnership includes by asking about assets, publishing channels, editing, advertising use, duration, and permissions before production.
Read the guideBrand Safety in Hands-On Entertainment: A Sponsor’s Checklist
A sponsor’s checklist for reviewing tone, factual claims, participant treatment, production dependencies, and publication rules in hands-on entertainment.
Read the guideCommunity Television and Digital Content: Sponsorship Rules Brands Should Check
Check why production funding, community TV acknowledgements, and digital branded content need separate reviews before sponsor benefits are promised.
Read the guideBudget and measurement
How to Set Goals for an Entertainment Sponsorship
Build a clear sponsorship brief by choosing the business objective, relevant evidence, realistic scope, and decision your team wants to make after the project.
Read the guideHow to Read Audience Data Before Sponsoring a Video Series
Assess a show’s audience information with the right context: reporting period, platform, content type, available geography, and the limits of each metric.
Read the guideMeasuring a Show Sponsorship: Reach, Engagement, and Qualified Inquiries
Plan sponsorship reporting around the objective, with separate measures for delivery, audience response, tracked inquiries, and the limits of attribution.
Read the guideHow to Plan a Sponsorship Budget for an Independent Series
Plan a sponsorship budget by clarifying the production contribution, deliverables, rights, additional costs, timing, and proposal assumptions.
Read the guide